The winkler Group is one of the leading wholesalers for commercial vehicle spare parts in Europe. More than 1,400 employees at over 35 sites ensure that winkler provides customized support for commercial vehicle owners, garages and workshops as well as bus and agricultural machinery producers. From two of Europe’s largest central warehouses for commercial vehicle spare parts, the goods are shipped directly to customers via a sophisticated logistics and delivery system. Just as with its roadside assistance, the company’s marketing activities often have to be quick to get moving. To stay in communication with an extremely mobile and fast-paced industry, winkler also needs reliable and powerful marketing tools.
Simplified processes thanks to web-based platform
The main goal of the winkler marketing department is to reach an extensive international network of customers and partners quickly and flexibly. That’s why choosing the right communication channel is crucial for the company. Not all employees in this sector have constant access to a PC at their workplace. In workshops or garages, it is generally a fax that succeeds best in attracting attention. To be able to respond flexibly at all times in communication with customers, the company has opted to use the messaging platform Retarus WebExpress to send out its fax campaigns. With the help of this web-based tool, the marketing department is now able to carry out comprehensive campaigns both independently and at short notice, without the assistance of the IT department.
“With Retarus WebExpress our marketing department is able to take action much faster than before. Fax campaigns can now even be sent at short notice without difficulty.”
Karl-Heinz Aupperle
Marketing Head
winkler Group
Personalized campaign for increased attention
The messaging platform Retarus WebExpress is used for diverse areas of B2B marketing at winkler. In addition to the conventional advertising and promotion of products, training and service offerings are also communicated using the portal. To gain maximum response, winkler has decided to address recipients personally. The option of devising campaigns with individual forms of address was an important criterion in selecting the new platform and provider. With Retarus WebExpress the marketing department is now able to analyze undeliverable messages in a targeted manner, improving the quality of data in the distribution lists sustainably. Marketing also gains greater transparency with regard to deliverability thanks to detailed transmission reports.
You can find out more about the multichannel messaging platform Retarus WebExpress by clicking here or directly from your local Retarus expert.
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