Engelbert Strauss is one of the world’s leading manufacturers of workwear, utility clothing, and personal protective equipment. With approximately 1,700 employees, the family-owned company has production facilities in 27 countries worldwide.
As one of the top 5 online retailers in Germany, Strauss receives many orders via email, which are placed by different customers using various template formats and layouts. One of Strauss’ goals is to serve customers quickly and efficiently. To streamline order processing, Strauss was looking for a digital solution that would allow incoming orders placed by email to be analyzed and captured automatically.
The solution they envisioned would be able to serve Strauss’ large customer base with numerous order templates as well as the company’s customizable products. Although items at Strauss have item numbers, they do not uniquely identify a product. In the case of T‑shirts, for example, the desired size must also be indicated for unique identification. Not to mention, orders can be customized with the customer’s logo as well, adding further complexity.
Strauss ultimately awarded the contract to Retarus and its Intelligent Document Processing (IDP) solution. The generic, non-template-based solution, its convincing recognition rates, and the small amount of time needed for implementation were the deciding factors. Strauss utilizes Retarus IDP in its sales departments in Germany and Austria.
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