As digitalization continues to spread, interaction with partners and customers is becoming increasingly important for businesses. Efficient communication processes are therefore going to be even more important as one of the key drivers in the success of a business.
Starting the new year, Retarus has identified the seven most important Enterprise Messaging trends. Last week, we reported on the workplace of the future, connected business, Industry 4.0 and the increasing need for security measures. Today you can find out why companies in 2016 will need to put a stronger focus on short innovation cycles, multi-channel communication and All-IP.
Increased acceleration and innovation
In the age of digital transformation, companies have to fulfill customer wishes more quickly than ever to stay ahead of the competition. In addition to small batch sizes and a great product variety in conjunction with short innovation cycles and a short time to market, tailor made and reliable communication processes are of particular importance. Innovative communications solutions from the cloud seamlessly integrate into existing IT infrastructures and easily adjust to new requirements at all times.
Multi-channel communication
With increasing mobility, customers buy when, where, and how they like it. In order to not miss the “magic moment” in which the customer actually is willing to purchase, businesses must be able to target their customers with relevant offers at any time and any place. The quality and reliability of the various means of communication are of utmost importance in this respect. When using a web-based transmission platform, information is sent to each recipient by their preferred method. Moreover, a homogeneous corporate design will help creating a high level of recognition for the brand and the service promise behind it.
All-IP
A large number of telecommunication providers in Europe, such as, for example, the Deutsche Telekom, are going to completely switch to an IP-based data transmission system in the coming years. Businesses will therefore have to progressively focus on meeting the accompanying challenges. Massive data losses and connection failures can occur for example when sending fax documents over IP-based networks. This in turn can result in substantial disruptions to business related communication. By using fax over VoIP, however, companies can bridge this gap without problems. With the help of managed fax services, businesses can ensure flawless fax communication in VoIP environments.
As an experienced partner, Retarus supports businesses worldwide in the digitalization of their communication processes, providing them with a secure and efficient flow of information. Find out more about our services here or directly from your local Retarus contact person.
