{"id":2295,"date":"2017-06-29T14:46:50","date_gmt":"2017-06-29T12:46:50","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/en\/gmail-to-become-less-invasive"},"modified":"2024-05-07T19:08:32","modified_gmt":"2024-05-07T17:08:32","slug":"gmail-become-less-invasive","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/en\/gmail-become-less-invasive\/","title":{"rendered":"Gmail to become less invasive"},"content":{"rendered":"<p>Marvelous news from Google at the end of last week. It appears that the Internet giant will no longer be \u201creading\u201d private Gmail messages to feed its marketing machine.<\/p>\n<p>The announcement was made <a href=\"https:\/\/blog.google\/products\/gmail\/g-suite-gains-traction-in-the-enterprise-g-suites-gmail-and-consumer-gmail-to-more-closely-align\/\">on the company\u2019s blog<\/a> by Diane Green, co-founder and for many years head of VMware &#8211; in the meanwhile responsible for Google&#8217;s Public Cloud division. The plan is to adapt the free consumer version of Gmail to align it in this regard with the commercial and basically marketing-free version of Gmail which forms part of the G Suite set of cloud programs (previously known as Google apps for business).<\/p>\n<p>Advertising will continue to feature in Gmail\u2019s consumer version, but users will be given the opportunity to regulate advertising centrally in the <a href=\"https:\/\/myaccount.google.com\">Google account settings<\/a>, much in the same way as for other Google services. This will provide users with the option, for instance, of switching off the personalization of adverts.<\/p>\n<p>Google&#8217;s algorithms will continue to capture the contents of Gmail messages, but only for <a href=\"https:\/\/research.googleblog.com\/2017\/05\/efficient-smart-reply-now-for-gmail.html\">convenience functions such as \u201csmart reply\u201d<\/a>. Add-ons will also provide optional functions such as facilitating the payment or creation of bills directly from Gmail.<\/p>\n<p>Competitors such as Microsoft have been criticizing Google sharply since the birth of Gmail in 2004 &#8211; in Germany the service was for many years officially known as Google Mail due to brand regulations &#8211; for machine-reading the contents of messages for the purposes of personalizing adverts.<\/p>\n<p>But this has hardly put a brake on Gmail\u2019s phenomenal success &#8211; according to Google more than 1.2 billion people around the globe are using the service.<\/p>\n<p>The Gmail user figures (and let\u2019s not forget to add the email accounts held by staff at around 3 million companies currently paying for the G Suite) and the continued development the company has announced, clearly underline that email is alive and well, despite the occasional pronouncement of its coming demise, and remains a key and essential channel for electronic communication despite the emergence of new tools.<\/p>\n<p>For wide-ranging reasons, companies naturally have to be more vigilant in their use of email than consumers. The managed cloud service <a href=\"https:\/\/www.retarus.com\/products\/retarus-email-security\/\">Retarus E-Mail Security<\/a> is a comprehensive solution for virus and spam free email communication, with extensive functionality including the <a href=\"https:\/\/www.retarus.com\/products\/retarus-patient-zero-detection\/\">new Patient Zero Detection<sup>\u00ae<\/sup><\/a>, which retroactively identifies infected messages already in the inbox &#8211; and can protect companies from the high costs that are sure to follow an incident. Find out more <a href=\"https:\/\/www.retarus.com\/products\/retarus-email-security\/\">here<\/a> or directly from your <a href=\"https:\/\/www.retarus.com\/contact\/\">local Retarus contact person<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Later this year, Google will no longer be \u201creading\u201d private Gmail messages to feed its marketing machine.<\/p>\n","protected":false},"author":14,"featured_media":2296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_s2mail":"","footnotes":""},"categories":[66],"tags":[44,102],"dipi_cpt_category":[],"class_list":["post-2295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","tag-email","tag-email-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gmail to become less invasive - Retarus Corporate Blog - EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/en\/gmail-become-less-invasive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gmail to become less invasive\" \/>\n<meta property=\"og:description\" content=\"Later this year, Google will no longer be \u201creading\u201d private Gmail messages to feed its marketing machine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retarus.com\/blog\/en\/gmail-become-less-invasive\/\" \/>\n<meta property=\"og:site_name\" content=\"Retarus Corporate Blog - EN\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-29T12:46:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T17:08:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2017\/06\/gmail_icon-730x410px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thomas Cloer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Cloer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/gmail-become-less-invasive\/\",\"url\":\"https:\/\/www.retarus.com\/blog\/en\/gmail-become-less-invasive\/\",\"name\":\"Gmail to become less invasive - 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