{"id":2529,"date":"2017-12-12T15:19:29","date_gmt":"2017-12-12T14:19:29","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/en\/is-transactional-sms-integrated-into-your-business"},"modified":"2024-05-28T13:24:18","modified_gmt":"2024-05-28T11:24:18","slug":"transactional-sms-integrated-business","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/en\/transactional-sms-integrated-business\/","title":{"rendered":"Is Transactional SMS integrated into your Business?"},"content":{"rendered":"
Most of us know SMS as a simple communication tool to send messages quickly. Nevertheless, SMS is more than just an easy way to chat with friends.<\/p>\n
Many businesses are relying on SMS to deliver creative, promotional and secure application-to-person (A2P) SMS, where an app issues messages to a mobile subscriber. This transmission method allows companies to offer text alerts via SMS to multiple customers or target a market at the same time.<\/p>\n
Enterprises operating in the B2C space especially rely heavily on transactional or two-way SMS<\/a> as it can significantly improve customer engagement and ROI. The business verticals below provide an overview of how companies can integrate transactional SMS into their day-to-day business with a programmable SMS API.<\/p>\n Travel and transportation companies often have essential time-sensitive information that is usually beneficial for their customers\u2019 travel plans and best delivered immediately via text alerts<\/a>, especially when passengers are on the move.<\/p>\n Critical alerts and notifications including flight status, delays or gate changes, etc., are usually provided via SMS to the traveler. Transactional SMS prompts customers to browse an app to see the updated flight changes or cancellations. This can be easily integrated via a programmable SMS API. For instance, American Airlines<\/a> utilizes SMS services to inform their customers of gate changes, delays, cancellations, and the arrival of delayed baggage via test alerts. This messaging enables the consumer to react appropriately and plan.<\/p>\nTravel and Transportation<\/h3>\n