{"id":2625,"date":"2018-02-27T17:27:25","date_gmt":"2018-02-27T16:27:25","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-in-decline-for-the-first-time-ever"},"modified":"2024-05-07T19:12:50","modified_gmt":"2024-05-07T17:12:50","slug":"global-smartphone-market-decline-first-time-ever","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/","title":{"rendered":"Global Smartphone Market in Decline for the First Time Ever"},"content":{"rendered":"<p>Since 2004 the market research and consulting firm Gartner has been recording worldwide sales of smartphones. Now, for the very first time, the figures reveal that there is no longer any growth.<\/p>\n<p>During the fourth quarter of 2017 <a href=\"https:\/\/www.gartner.com\/newsroom\/id\/3859963\">Gartner are reporting<\/a> that 408 million smartphones were indeed sold, but that was in fact 5.6 percent fewer than in the matching period a year earlier. Analyst Anshul Gupta considers two factors responsible for the very first decline since Gartner started keeping an eye on smartphone figures. Firstly, there was a slowdown in people switching from simple \u201cfeature phones\u201d to smartphones due to a lack on the market of inexpensive, high-quality smartphones. And secondly, those buying replacement smartphones are opting for high-quality models and using them longer \u2013 a trend intensified by the current shortage of real progress in technical development.<\/p>\n<p>In terms of units sold, Samsung narrowly outperformed Apple in 4Q17, followed by Huawei, Xiaomi and Oppo &#8211; three Chinese manufacturers. All other providers share the remaining 40 percent of the market between them. In terms of turnover, however, thanks to its particularly expensive new flagship model \u201ciPhone X\u201d Apple has taken more than half of the total market (51 percent) <a href=\"https:\/\/www.strategyanalytics.com\/strategy-analytics\/news\/strategy-analytics-press-releases\/strategy-analytics-press-release\/2018\/02\/15\/strategy-analytics-apple-iphone-takes-huge-51-percent-share-of-global-smartphone-revenues-in-q4-2017#.Wo6-vUxFyUl\">according to Strategy Analytics<\/a>. When it comes to profit, Apple\u2019s share of the pie is even considerably higher. It was recently calculated to be 72 percent <a href=\"https:\/\/www.forbes.com\/sites\/chuckjones\/2017\/11\/20\/no-surprise-that-apples-iphone-dominates-smartphone-profits\/#2d016792bf8c\">according to Forbes<\/a>, followed by Samsung with 24 percent. Astonishingly, Huawei is the only other profitable manufacturer (OEM) on the market.<\/p>\n<p>Smartphones aside\u2013 companies wanting to reach their customers on their mobile phones should still look no further than SMS. Text messages work on all mobile phones and using services such as <a href=\"https:\/\/www.retarus.com\/services\/sms\/\">Retarus\u2018 Enterprise SMS Services<\/a> they can also be sent directly from business applications and enhanced for use in business processes by means of two-way functions and dynamic routing.<\/p>\n<p>See how industries <a href=\"https:\/\/www.retarus.com\/blog\/en\/transactional-sms-integrated-business\/\">integrate transactional SMS<\/a> into their day-to-day business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 2004 the market research and consulting firm Gartner has been recording worldwide sales of smartphones. Now, for the very first time, the figures reveal that there is no longer any growth.<\/p>\n","protected":false},"author":14,"featured_media":1917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_s2mail":"","footnotes":""},"categories":[8],"tags":[3808,418],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v23.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Smartphone Market in Decline for the First Time Ever - Retarus Corporate Blog - EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Smartphone Market in Decline for the First Time Ever\" \/>\n<meta property=\"og:description\" content=\"Since 2004 the market research and consulting firm Gartner has been recording worldwide sales of smartphones. Now, for the very first time, the figures reveal that there is no longer any growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/\" \/>\n<meta property=\"og:site_name\" content=\"Retarus Corporate Blog - EN\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-27T16:27:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T17:12:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2017\/01\/sms-abholbenachrichtigung_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Cloer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Cloer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/\",\"url\":\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/\",\"name\":\"Global Smartphone Market in Decline for the First Time Ever - Retarus Corporate Blog - EN\",\"isPartOf\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2017\/01\/sms-abholbenachrichtigung_blog.jpg\",\"datePublished\":\"2018-02-27T16:27:25+00:00\",\"dateModified\":\"2024-05-07T17:12:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/#primaryimage\",\"url\":\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2017\/01\/sms-abholbenachrichtigung_blog.jpg\",\"contentUrl\":\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2017\/01\/sms-abholbenachrichtigung_blog.jpg\",\"width\":680,\"height\":384},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.retarus.com\/blog\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global Smartphone Market in Decline for the First Time Ever\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/#website\",\"url\":\"https:\/\/www.retarus.com\/blog\/en\/\",\"name\":\"Retarus Corporate Blog - EN\",\"description\":\"Always up to date\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retarus.com\/blog\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.retarus.com\/blog\/en\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5\",\"name\":\"Thomas Cloer\",\"url\":\"https:\/\/www.retarus.com\/blog\/en\/author\/thomasc\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Global Smartphone Market in Decline for the First Time Ever - Retarus Corporate Blog - EN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retarus.com\/blog\/en\/global-smartphone-market-decline-first-time-ever\/","og_locale":"en_US","og_type":"article","og_title":"Global Smartphone Market in Decline for the First Time Ever","og_description":"Since 2004 the market research and consulting firm Gartner has been recording worldwide sales of smartphones. 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