{"id":2658,"date":"2018-04-09T15:22:57","date_gmt":"2018-04-09T13:22:57","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/en\/why-retarus-has-become-a-csa-certified-sender"},"modified":"2024-05-07T13:23:08","modified_gmt":"2024-05-07T11:23:08","slug":"why-retarus-has-become-a-csa-certified-sender","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/en\/why-retarus-has-become-a-csa-certified-sender\/","title":{"rendered":"Why Retarus has become a CSA-certified sender"},"content":{"rendered":"\n<p>Since the start of this year Retarus has been a member of the Certified Senders Alliance (CSA) \u2013 to ensure that our customers\u2019 transactional and marketing emails arrive even more dependably.<\/p>\n\n\n\n<p>Apart from an infrastructure which performs at the highest levels and is scalable, any company planning to send large volumes of emails crucially also needs an excellent sender reputation. This is precisely where the certification of Retarus by CSA plays its part. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Certified_Senders_Alliance\">The Certified Senders Alliance<\/a> is a project set up by <em>eco \u2013 Association of the Internet Industry<\/em> in cooperation with the <em>German Dialog Marketing Association (Deutscher Dialogmarketing Verband)<\/em> in 2004. CSA sees itself as a neutral interface between mailbox providers and those sending commercial emails.<\/p>\n\n\n\n<p>CSA-certified senders <a href=\"https:\/\/certified-senders.org\/wp-content\/uploads\/2017\/07\/CSA_Admission_Criteria.pdf\">commit themselves<\/a> to complying with strict legal and technical quality standards when sending commercial emails. In return they are added to a centralized positive list. Major ISPs then refrain from server-side filtering. This improves <a href=\"https:\/\/www.retarus.com\/boost-deliverability-of-transactional-emails\/\">transactional email deliverability<\/a>, reduces spam filtering, volume filtering and throttling, as well as increasing and optimizing the inbox placement rate. <a href=\"https:\/\/certified-senders.org\/participants\/#participantsISPs\">Email service providers considering CSA\u2019s whitelisting<\/a> include 1und1, AOL, GMX, Microsoft (with Office 365 and Outlook.com), Web.de, Yahoo! and Yandex. To view Retarus\u2019 CSA certificate <a href=\"https:\/\/certified-senders.org\/certificate\/?id=697596c232c4118f3638ac6de25d77f5\">just take a look here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.youtube.com\/watch?v=5kqsstZmn28\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2024\/03\/csa-certification-1024x576.jpg\" alt=\"\" class=\"wp-image-9507\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.retarus.com\/tech-products\/email-services\/\">Retarus Transactional Email<\/a>, a component of our email management platform, facilitates the transmission of large volumes of email straight out of business applications such as ERP or CRM systems without impacting on the internal email infrastructure. The business applications can be connected by means of numerous standard interfaces in accordance with the customer\u2019s specific requirements. In addition to these comprehensive API functions, the web-based EAS portal (Enterprise Administration Services) displays tracking and status information for all outgoing messages at all times. These details can be analyzed in order to cleanse and optimize the master data in a timely manner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the start of this year Retarus has been a member of the Certified Senders Alliance (CSA) \u2013 to ensure that our customers\u2019 transactional and marketing emails arrive even more dependably.<\/p>\n","protected":false},"author":14,"featured_media":2659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_s2mail":"yes","footnotes":""},"categories":[9],"tags":[960,963,2982],"dipi_cpt_category":[],"class_list":["post-2658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-certified-senders-alliance","tag-csa","tag-transactional-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retarus versendet Ihre Transaktions-E-Mail CSA-zertifiziert<\/title>\n<meta name=\"description\" content=\"Retarus ist seit Anfang des Jahres CSA-zertifiziert \u2013 Transaktionale- &amp; Marketing-E-Mails unserer Kunden kommen daher jetzt noch besser an. 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