{"id":2658,"date":"2018-04-09T15:22:57","date_gmt":"2018-04-09T13:22:57","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/en\/why-retarus-has-become-a-csa-certified-sender"},"modified":"2024-05-07T13:23:08","modified_gmt":"2024-05-07T11:23:08","slug":"why-retarus-has-become-a-csa-certified-sender","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/en\/why-retarus-has-become-a-csa-certified-sender\/","title":{"rendered":"Why Retarus has become a CSA-certified sender"},"content":{"rendered":"\n
Since the start of this year Retarus has been a member of the Certified Senders Alliance (CSA) \u2013 to ensure that our customers\u2019 transactional and marketing emails arrive even more dependably.<\/p>\n\n\n\n
Apart from an infrastructure which performs at the highest levels and is scalable, any company planning to send large volumes of emails crucially also needs an excellent sender reputation. This is precisely where the certification of Retarus by CSA plays its part. The Certified Senders Alliance<\/a> is a project set up by eco \u2013 Association of the Internet Industry<\/em> in cooperation with the German Dialog Marketing Association (Deutscher Dialogmarketing Verband)<\/em> in 2004. CSA sees itself as a neutral interface between mailbox providers and those sending commercial emails.<\/p>\n\n\n\n CSA-certified senders commit themselves<\/a> to complying with strict legal and technical quality standards when sending commercial emails. In return they are added to a centralized positive list. Major ISPs then refrain from server-side filtering. This improves transactional email deliverability<\/a>, reduces spam filtering, volume filtering and throttling, as well as increasing and optimizing the inbox placement rate. Email service providers considering CSA\u2019s whitelisting<\/a> include 1und1, AOL, GMX, Microsoft (with Office 365 and Outlook.com), Web.de, Yahoo! and Yandex. To view Retarus\u2019 CSA certificate just take a look here<\/a>.<\/p>\n\n\n\n