Se requiere con urgencia un sistema de alerta optimizado para la UE. Retarus simplifica la retirada de productos vía SMS.

Following the recent international egg scandal and lessons learned from other instances of food product impurities in the near past, the EU has now announced plans to overhaul its rapid alert system for product recalls. A reaction on the part of the authorities is long overdue, suggests Miriam-Carena Schmitt, a retail sector specialist at Retarus.

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Drug Stores, Pharmacies and Distributed SMS

While consumer expectations are rising, digital tools classically used in consumer-facing industries will now need to be applied more liberally to a healthcare setting to determine what, why and how services are delivered. Drug stores send SMS reminders right to a mobile device when scripts are due to be refilled, or a new script from a doctor is required.

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