SMS technology has been widely available for many years, but only recently has it become more and more integrated into regular business processes via SMS Services. Now, more firms want to use SMS to directly communicate with their customers and business partners (B2C, B2B) in many different ways, from verticals like healthcare to manufacturing. According to Pew, texting is the most widely utilized on a smartphone – used by 97% of Americans at least once a day, and with 6 billion sent inside of the US every day.
According to ICMI, nearly 80% of organizations believe customers want SMS support. With the growth of this type of business messaging, those companies can engage in true 2-way SMS communication with clients, employees, or partners have a significant advantage over those which have not adopted it yet. So, how can your organization start utilizing SMS? Below are three SMS use cases which demonstrate how a variety of companies have introduced these into their business workflow.
Use cases for SMS services
- Car Sharing Services can directly communicate with car sharing service drivers who rented cars from designated locations. The SMS enabled application will send out lease expiration notifications to ask drivers if they want to renew or return the cars. A reply from the driver will be pushed directly to the Car rental’s computer system for billing and fleet management purpose, without other human intervention.
- A chain of speciality pharmacy stores can directly communicate with patients, by sending reminder SMS messages, regarding prescription refill and schedule delivery. Patients receiving these SMS messages can notify the pharmacy of their pick-up preferences. These stores believe providing those services will be a huge differentiator.
- Software companies can coordinate product information using two-way messaging between businesses and their customers in the hospitality, retail, and medical industries. Recipients of SMS messages have the option of replying for voting, confirming receipt or STOP SMS.
- Payment reminders by text help companies to reduce friction in their accounts receivable management. Customers are approached with an attractive alternative to demanding payment by email or telephone. Payment reminders via SMS are a smart way to save time and money.
Powerful SMS services by Retarus
With Retarus Managed SMS Services, you can send text messages from a variety of business applications, email clients or via a web browser using Retarus’ high-performance SMS cloud. The messages sent directly to your communication partner’s mobile phones will not need a separate mobile telephony infrastructure or any additional hardware or software. Fortunately, Retarus is experienced with reliable and secure operations in « borderless » communication networks. The secure and compliant data centers are certified for both the US and International regulations.
