{"id":1595,"date":"2016-08-03T15:30:22","date_gmt":"2016-08-03T14:30:22","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/fr\/max-schrems-takes-the-eu-us-privacy-shield-to-pieces"},"modified":"2024-05-07T19:37:30","modified_gmt":"2024-05-07T17:37:30","slug":"max-schrems-takes-the-eu-us-privacy-shield-to-pieces","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/fr\/max-schrems-takes-the-eu-us-privacy-shield-to-pieces\/","title":{"rendered":"Max Schrems takes the EU-US Privacy Shield to pieces"},"content":{"rendered":"<p><span lang=\"EN-US\">Bloomberg is currently featuring the Austrian data privacy activist Max Schrems \u2013 and he takes apart the EU-US Privacy Shield, the successor to the Safe Harbor arrangement.<\/span> <span lang=\"EN-US\">The new agreement was cobbled together hastily, the product of pressure from the United States and the IT industry, complains Schrems \u2013 \u201cand not of rational or reasonable considerations\u201d. The 28-year-old considers it highly likely <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-08-03\/the-28-year-old-activist-who-took-on-facebook-and-won\"><span lang=\"EN-US\">according to Bloomberg<\/span><\/a><span lang=\"EN-US\"> that the Privacy Shield, which came into force on August 1, will once again be stopped by the courts &#8211; leading to renewed legal uncertainty for globally active companies. <\/span> <span lang=\"EN-US\">For those who are not familiar with Max Schrems: the Viennese law student deserves to be taken seriously. &nbsp;With his <\/span><a href=\"http:\/\/www.europe-v-facebook.org\/DE\/de.html\"><span lang=\"EN-US\">class action lawsuit against Facebook<\/span><\/a><span lang=\"EN-US\"> he managed to convince the highest European court of law that Safe Harbor needed to be declared invalid. \u201cHe&rsquo;s as big of a disrupter as Snowden,\u201d attests Robert Bond, an experienced data privacy lawyer at Charles Russell Speechlys in London. Schrems\u2019 lawsuit has had far-reaching impact on business.<\/span> <\/p>\n<div>\n<dl id=\"attachment_1596\">\n<dt><a href=\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2016\/08\/evf_max_coffe_place_2.jpg\" rel=\"attachment wp-att-1596\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2016\/08\/evf_max_coffe_place_2.jpg\" alt=\"Max Schrems at a Vienna Coffe House. Photo: Lukas Beck (c) 2011 europe-v-facebook.org\" width=\"730\" height=\"410\"><\/a><\/dt>\n<dd>Max Schrems at a Vienna Coffe House. Photo: Lukas Beck (c) 2011 europe-v-facebook.org<\/dd>\n<\/dl><\/div>\n<p> <span lang=\"EN-US\">The bone of contention in Safe Harbor was that data concerning European citizens was being transferred to the US and processed there by American internet companies \u2013 every Google search, every single \u201clike\u201d on Facebook and every single e-commerce order provided another little bit of big data, allowing the internet giants to refine their products, target their marketing more precisely and consequently boost their profits and market capitalization. The EU Court of Justice European found that the 16 year old Safe Harbor agreement did not protect the data of EU citizens sufficiently. While negotiators were still working flat out to finalize Privacy Shield, companies were compelled to conclude new private contracts to allow the legal transfer of data to business partners and affiliates across the Atlantic &#8211; at substantially higher cost and greater effort than having a single standard. <\/span> <span lang=\"EN-US\">The <\/span><a href=\"https:\/\/de.wikipedia.org\/wiki\/EU-US_Privacy_Shield\"><span lang=\"EN-US\">EU-US Privacy Shield<\/span><\/a><span lang=\"EN-US\"> should allay European data privacy concerns in the main &#8211; for instance, the agreement contains guarantees that data will not be gathered by US secret agencies without justification, and granting users the right to legal recourse should they suspect that their data is being misused. As Privacy Shield is also being contested in the courts, some enterprises would prefer to wait and see how the situation develops. Facebook, for example, has professed that it would first like to evaluate the text more closely. Microsoft, by contrast, <\/span><a href=\"https:\/\/blogs.microsoft.com\/on-the-issues\/2016\/08\/01\/microsoft-signs-privacy-shield\/\"><span lang=\"EN-US\">yesterday announced<\/span><\/a><span lang=\"EN-US\"> that it would be complying with Privacy Shield.<\/span> <\/p>\n<h2>\u00ab\u00a0We have a right to privacy in the constitution\u00a0\u00bb<\/h2>\n<p> <span lang=\"EN-US\">Max Schrems was actually only alerted to the data privacy issues by US internet companies themselves, while studying abroad for a semester at Santa Clara University in the heart of Silicon Valley back in 2011. Attorneys from local technology companies, including Facebook, gave seminar lectures which showed a lack of recognition or outright disregard for European data privacy provisions. \u201cThey didn&rsquo;t know a European was in the room,\u201d remembers Schrems, who considers the right to data privacy to be as integral to the EU constitution as freedom of speech is in the US. <\/span> <span lang=\"EN-US\">Critics accuse Schrems and other data privacy activists of seeking unrealistic solutions. Privacy Shield strikes a better balance and provides Europeans with protective mechanisms that were previously lacking, according to Eduardo Ustaran, a London-based attorney specializing in privacy at Hogan Lovells International LLP. \u201cPolicymakers need to be ambitious and realistic in equal measure,\u201d he said.<\/span> <\/p>\n<h2>Up next: An NGO?<\/h2>\n<p> <span lang=\"EN-US\">Max Schrems nevertheless believes that US technology companies will have to break the habit of expecting that what they have created in the US can simply be rolled out seamlessly and globally across borders. That\u2019s why he may one day consider setting up an NGO which investigates and sues companies for violating data privacy. But first the young man from Vienna would like to complete his recently neglected PhD dissertation. \u201cI\u2019m basically working from home without any infrastructure and we still got a huge case done,\u201d he says. \u201cIf you put that in a professional setting, you could possibly get a lot done.\u201d<\/span> <div id=\"attachment_1597\" style=\"width: 2490px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2016\/08\/Retarus_GlobalDeliveryNetwork_Grafik_final.png\" rel=\"attachment wp-att-1597\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img aria-describedby=\"caption-attachment-1597\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1597\" src=\"https:\/\/www.retarus.com\/blog\/en\/wp-content\/uploads\/sites\/22\/2016\/08\/Retarus_GlobalDeliveryNetwork_Grafik_final.png\" alt=\"The Retarus Global Delivery Network\" width=\"2480\" height=\"1754\"><\/a><p id=\"caption-attachment-1597\" class=\"wp-caption-text\">The Retarus Global Delivery Network<\/p><\/div> <span lang=\"EN-US\">Retarus, incidentally, processes its customers\u2019 data exclusively in <\/span><a href=\"https:\/\/www.retarus.com\/why-retarus\/technology-infrastructure\/\"><span lang=\"EN-US\">its own, globally available data centers<\/span><\/a><span lang=\"EN-US\"> according to the requirements and data privacy regulations that apply locally to each specific customer. Individually auditable and certified, for instance, according to the data privacy laws, EU Directive 95\/46\/EC, ISAE 3402, HIPAA as well as PCI-DSS. You can find out more about data privacy and confidentiality <\/span><a href=\"https:\/\/www.retarus.com\/company\/code-of-conduct\/\"><span lang=\"EN-US\">in our Code of Conduct<\/span><\/a><span lang=\"EN-US\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bloomberg is currently featuring the Austrian data privacy activist Max Schrems \u2013 and he takes apart the EU-US Privacy Shield, the successor to the Safe Harbor arrangement.<\/p>\n","protected":false},"author":14,"featured_media":1599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8,15],"tags":[284,285,286],"dipi_cpt_category":[],"class_list":["post-1595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-security","tag-code-of-conduct","tag-privacy","tag-privacy-shield"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - 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