{"id":2455,"date":"2017-10-19T15:54:03","date_gmt":"2017-10-19T13:54:03","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated"},"modified":"2024-05-07T19:39:05","modified_gmt":"2024-05-07T17:39:05","slug":"mobile-emailing-continues-unabated","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/","title":{"rendered":"Mobile emailing continues unabated"},"content":{"rendered":"<p>Deloitte has published selected findings from its \u201cGlobal Mobile Consumer Survey 2017 &#8211; Mobile Evolution\u201d for the German market. For <a href=\"https:\/\/www2.deloitte.com\/de\/de\/pages\/technology-media-and-telecommunications\/articles\/global-mobile-consumer-survey-2017.html\">the study<\/a> around 2000 German consumers were surveyed online in July, while more than 53,000 people participated across the globe. One thoroughly surprising outcome: Mobile <a href=\"https:\/\/www.retarus.com\/services\/email\/\">email<\/a> is still used keenly \u2013 on a daily basis by 43 percent of the respondents &#8211; meaning that it remains an extremely important channel for communication. It dominates in business and commerce environments &#8211; in its concluding \u201ccourses of action\u201d, Deloitte explicitly advises continuing to use it \u201cas the primary channel for mobile <a href=\"https:\/\/www.retarus.com\/tech-products\/email-services\/\">B2B communication<\/a>\u201d. Privately, however, users are more often making use of messaging services such as WhatsApp and Social Networks. Deloitte calls SMS \u201cimpossible to save\u201d because \u201conly\u201d 16 percent of the participants still use it every day. That of course does not alter the fact that SMS, as the GSM standard, remains the only way to <a href=\"https:\/\/www.retarus.com\/services\/sms\/\">reach every mobile phone reliably<\/a>. A very interesting question would be which role SMS would still play if mobile phone carriers in Germany were to offer <a href=\"https:\/\/de.statista.com\/infografik\/11429\/datennutzung-je-mobilem-breitband-zugang-in-ausgewaehlten-laendern\/\">more data for the consumers\u2019 euros<\/a> \u2026 Some other outcomes, very briefly: For the time being 5G is still not an interesting topic for consumers and it is hard to foresee how it can be monetized in the future \u2013 despite the fact that in the meantime especially younger people are also watching longer films on their smartphones (and increasingly recording videos with them). Virtual Reality is still far from becoming a mass phenomenon \u2013 largely due to the range of hardware currently on offer &#8211; and according to the study is already in need of new driving impetus. Speech-based virtual assistants are more intensively discussed than they are actually used \u2013 and when they are used, then it\u2019s mostly not backed up by \u201cartificial intelligence\u201d. The advantages of AI still have to be communicated in order to generate understanding for new applications the report goes on to say. Overall, the development dynamic remains high within the mobile communications sector, but does not quite reach the same level achieved in previous years. And even though the hardware sector is becoming ever more dependent on smartphones \u2013 for quick replacements, the devices are lacking innovative new features.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deloitte has published selected findings from its \u201cGlobal Mobile Consumer Survey 2017 &#8211; Mobile Evolution\u201d.<\/p>\n","protected":false},"author":14,"featured_media":241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[1402,102,3841,646],"dipi_cpt_category":[],"class_list":["post-2455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-email-for-applications","tag-email-security","tag-enterprise-sms","tag-mobile-evolution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile emailing continues unabated - Retarus Corporate Blog - FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile emailing continues unabated\" \/>\n<meta property=\"og:description\" content=\"Deloitte has published selected findings from its \u201cGlobal Mobile Consumer Survey 2017 - Mobile Evolution\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/\" \/>\n<meta property=\"og:site_name\" content=\"Retarus Corporate Blog - FR\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-19T13:54:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T17:39:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2015\/06\/Frau_Agenda_680x384.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Cloer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Cloer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/\",\"url\":\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/\",\"name\":\"Mobile emailing continues unabated - Retarus Corporate Blog - FR\",\"isPartOf\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2015\/06\/Frau_Agenda_680x384.jpg\",\"datePublished\":\"2017-10-19T13:54:03+00:00\",\"dateModified\":\"2024-05-07T17:39:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#primaryimage\",\"url\":\"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2015\/06\/Frau_Agenda_680x384.jpg\",\"contentUrl\":\"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2015\/06\/Frau_Agenda_680x384.jpg\",\"width\":680,\"height\":384},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.retarus.com\/blog\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile emailing continues unabated\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/#website\",\"url\":\"https:\/\/www.retarus.com\/blog\/fr\/\",\"name\":\"Retarus Corporate Blog - FR\",\"description\":\"Restez inform\u00e9\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retarus.com\/blog\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5\",\"name\":\"Thomas Cloer\",\"url\":\"https:\/\/www.retarus.com\/blog\/fr\/author\/thomasc\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mobile emailing continues unabated - Retarus Corporate Blog - FR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/","og_locale":"fr_FR","og_type":"article","og_title":"Mobile emailing continues unabated","og_description":"Deloitte has published selected findings from its \u201cGlobal Mobile Consumer Survey 2017 - Mobile Evolution\u201d.","og_url":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/","og_site_name":"Retarus Corporate Blog - FR","article_published_time":"2017-10-19T13:54:03+00:00","article_modified_time":"2024-05-07T17:39:05+00:00","og_image":[{"width":680,"height":384,"url":"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2015\/06\/Frau_Agenda_680x384.jpg","type":"image\/jpeg"}],"author":"Thomas Cloer","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Thomas Cloer","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/","url":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/","name":"Mobile emailing continues unabated - Retarus Corporate Blog - FR","isPartOf":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#primaryimage"},"image":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2015\/06\/Frau_Agenda_680x384.jpg","datePublished":"2017-10-19T13:54:03+00:00","dateModified":"2024-05-07T17:39:05+00:00","author":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5"},"breadcrumb":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#primaryimage","url":"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2015\/06\/Frau_Agenda_680x384.jpg","contentUrl":"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2015\/06\/Frau_Agenda_680x384.jpg","width":680,"height":384},{"@type":"BreadcrumbList","@id":"https:\/\/www.retarus.com\/blog\/fr\/mobile-emailing-continues-unabated\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retarus.com\/blog\/fr\/"},{"@type":"ListItem","position":2,"name":"Mobile emailing continues unabated"}]},{"@type":"WebSite","@id":"https:\/\/www.retarus.com\/blog\/fr\/#website","url":"https:\/\/www.retarus.com\/blog\/fr\/","name":"Retarus Corporate Blog - FR","description":"Restez inform\u00e9","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retarus.com\/blog\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.retarus.com\/blog\/fr\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5","name":"Thomas Cloer","url":"https:\/\/www.retarus.com\/blog\/fr\/author\/thomasc\/"}]}},"_links":{"self":[{"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/2455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=2455"}],"version-history":[{"count":5,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/2455\/revisions"}],"predecessor-version":[{"id":8785,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/2455\/revisions\/8785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/media\/241"}],"wp:attachment":[{"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=2455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=2455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=2455"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=2455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}