{"id":4600,"date":"2020-05-20T15:34:50","date_gmt":"2020-05-20T13:34:50","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark"},"modified":"2024-09-25T10:16:47","modified_gmt":"2024-09-25T08:16:47","slug":"so-that-your-emails-really-hit-the-mark","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/","title":{"rendered":"So that your emails really hit the mark"},"content":{"rendered":"

As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation<\/a> of the company sending them. Our Email Deliverability Guide<\/a> shows how this can be prevented.<\/p>

The how-to manual defines the most important terminology for email transmission, sheds some light on the reasons for spam classification and explains procedures such as DKIM and SPF. The 12-page document also contains a crystal-clear guide on how companies can boost the delivery rates of their emails, as well as providing tips for the ideal email design.<\/p>

The Retarus Email Deliverability Guide<\/a> is now available as a free download. For further details please see our current press release<\/a>.<\/p> ","protected":false},"excerpt":{"rendered":"

As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.<\/p>\n","protected":false},"author":14,"featured_media":8235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[3243],"dipi_cpt_category":[],"class_list":["post-4600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-deliverability-guide"],"acf":[],"yoast_head":"\nSo that your emails really hit the mark<\/title>\n<meta name=\"description\" content=\"As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So that your emails really hit the mark\" \/>\n<meta property=\"og:description\" content=\"As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/\" \/>\n<meta property=\"og:site_name\" content=\"Retarus Corporate Blog - FR\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T13:34:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T08:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2024\/05\/shutterstock_228157618.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Cloer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Cloer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/\",\"url\":\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/\",\"name\":\"So that your emails really hit the mark\",\"isPartOf\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2024\/05\/shutterstock_228157618.jpg\",\"datePublished\":\"2020-05-20T13:34:50+00:00\",\"dateModified\":\"2024-09-25T08:16:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5\"},\"description\":\"As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#primaryimage\",\"url\":\"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2024\/05\/shutterstock_228157618.jpg\",\"contentUrl\":\"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2024\/05\/shutterstock_228157618.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Treffer Pfeil Dart Ziel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.retarus.com\/blog\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"So that your emails really hit the mark\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/#website\",\"url\":\"https:\/\/www.retarus.com\/blog\/fr\/\",\"name\":\"Retarus Corporate Blog - FR\",\"description\":\"Restez inform\u00e9\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retarus.com\/blog\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.retarus.com\/blog\/fr\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5\",\"name\":\"Thomas Cloer\",\"url\":\"https:\/\/www.retarus.com\/blog\/fr\/author\/thomasc\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"So that your emails really hit the mark","description":"As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/","og_locale":"fr_FR","og_type":"article","og_title":"So that your emails really hit the mark","og_description":"As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.","og_url":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/","og_site_name":"Retarus Corporate Blog - FR","article_published_time":"2020-05-20T13:34:50+00:00","article_modified_time":"2024-09-25T08:16:47+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2024\/05\/shutterstock_228157618.jpg","type":"image\/jpeg"}],"author":"Thomas Cloer","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Thomas Cloer","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/","url":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/","name":"So that your emails really hit the mark","isPartOf":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#primaryimage"},"image":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2024\/05\/shutterstock_228157618.jpg","datePublished":"2020-05-20T13:34:50+00:00","dateModified":"2024-09-25T08:16:47+00:00","author":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5"},"description":"As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.","breadcrumb":{"@id":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#primaryimage","url":"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2024\/05\/shutterstock_228157618.jpg","contentUrl":"https:\/\/www.retarus.com\/blog\/fr\/wp-content\/uploads\/sites\/24\/2024\/05\/shutterstock_228157618.jpg","width":1280,"height":720,"caption":"Treffer Pfeil Dart Ziel"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retarus.com\/blog\/fr\/so-that-your-emails-really-hit-the-mark\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retarus.com\/blog\/fr\/"},{"@type":"ListItem","position":2,"name":"So that your emails really hit the mark"}]},{"@type":"WebSite","@id":"https:\/\/www.retarus.com\/blog\/fr\/#website","url":"https:\/\/www.retarus.com\/blog\/fr\/","name":"Retarus Corporate Blog - FR","description":"Restez inform\u00e9","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retarus.com\/blog\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.retarus.com\/blog\/fr\/#\/schema\/person\/7f8954d8bf84d75cf384942c5f6cf2e5","name":"Thomas Cloer","url":"https:\/\/www.retarus.com\/blog\/fr\/author\/thomasc\/"}]}},"_links":{"self":[{"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/4600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=4600"}],"version-history":[{"count":14,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/4600\/revisions"}],"predecessor-version":[{"id":8896,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/4600\/revisions\/8896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/media\/8235"}],"wp:attachment":[{"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=4600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=4600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=4600"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.retarus.com\/blog\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=4600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}