{"id":6103,"date":"2018-04-09T15:22:57","date_gmt":"2018-04-09T13:22:57","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/fr\/emails-transactionnels-par-expediteur-certifie-csa-le-gage-ultime-de-fiabilite"},"modified":"2024-09-25T11:07:46","modified_gmt":"2024-09-25T09:07:46","slug":"why-retarus-has-become-a-csa-certified-sender","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/fr\/why-retarus-has-become-a-csa-certified-sender\/","title":{"rendered":"Emails transactionnels par exp\u00e9diteur certifi\u00e9 CSA: le gage ultime de fiabilit\u00e9"},"content":{"rendered":"

Depuis le d\u00e9but de l’ann\u00e9e, Retarus est membre de la Certified Senders Alliance (CSA) afin d’optimiser la transmission des e-mails transactionnels et marketing de nos clients.<\/p>

Pour pouvoir envoyer un volume important d’e-mails, il est important de disposer d’une infrastructure performante et \u00e9volutive, mais surtout de jouir d’une bonne r\u00e9putation en tant qu’exp\u00e9diteur. Pour cette raison, Retarus est certifi\u00e9 CSA. La Certified Senders Alliance<\/a> est un projet de l’Association allemande de l’industrie Internet qui a vu le jour en coop\u00e9ration avec l’Association allemande du marketing direct en 2004. CSA repr\u00e9sente une interface neutre entre les fournisseurs de bo\u00eete de r\u00e9ception et les exp\u00e9diteurs d’e-mails commerciaux.<\/p>

Avec Retarus, les standards de qualit\u00e9 au rendez-vous<\/h2>

Les exp\u00e9diteurs CSA s’engagent<\/a> \u00e0 respecter des standards de qualit\u00e9 techniques et l\u00e9gaux stricts lors de l’envoi d’e-mails commerciaux. En contrepartie, les entreprises disposant du statut \u00ab certifi\u00e9 CSA \u00bb sont inscrites sur une \u00ab\u00a0liste positive\u00a0\u00bb centrale. Les grands FAI renoncent alors au filtrage c\u00f4t\u00e9 serveur. Un point fondamental qui contribue \u00e0 am\u00e9liorer la d\u00e9livrabilit\u00e9 des e-mails et \u00e0 r\u00e9duire le filtrage ainsi que la r\u00e9gulation des spams et du volume, tout en augmentant et en optimisant le taux de placement en bo\u00eete de r\u00e9ception (\u00ab\u00a0Inbox Placement\u00a0\u00bb). Parmi les fournisseurs de bo\u00eete de r\u00e9ception, qui prennent en compte la liste d’autorisation de la CSA<\/a> figurent notamment AOL, Microsoft (avec Office 365 et Outlook.com), Yahoo! et Yandex. Le certificat CSA de Retarus est consultable \u00e0 tout moment ici<\/a>.<\/p>

\"\"<\/a><\/figure>

Retarus Transactional Email<\/a>, un service de notre Secure Email Platform, permet d’envoyer des volumes importants d’e-mails depuis des applications commerciales, telles que les ERP ou les CRM, sans aucun impact sur l’infrastructure de messagerie interne. Les applications commerciales peuvent \u00eatre connect\u00e9es \u00e0 l’aide d’une large gamme d’interfaces standard. Outre les fonctions d’API int\u00e9grales, le portail Web EAS (Enterprise Administration Services) affiche en permanence les informations de suivi et de statut des envois. Il est possible d’\u00e9valuer ces informations pour rectifier et optimiser rapidement les donn\u00e9es.<\/p> ","protected":false},"excerpt":{"rendered":"

Retarus poss\u00e8de la certification CSA depuis le d\u00e9but de l’ann\u00e9e. La transmission des e-mails transactionnels et marketing est donc encore plus irr\u00e9prochable. En savoir plus.<\/p>\n","protected":false},"author":14,"featured_media":2659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[960,963,2982],"dipi_cpt_category":[],"class_list":["post-6103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-certified-senders-alliance","tag-csa","tag-transactional-email"],"acf":[],"yoast_head":"\nEmails transactionnels par exp\u00e9diteur certifi\u00e9 CSA: le gage ultime de fiabilit\u00e9<\/title>\n<meta name=\"description\" content=\"Retarus poss\u00e8de la certification CSA depuis le d\u00e9but de l'ann\u00e9e. 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