{"id":9250,"date":"2024-09-26T15:12:03","date_gmt":"2024-09-26T13:12:03","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/fr\/rcs-has-come-a-long-way\/"},"modified":"2024-11-12T10:09:46","modified_gmt":"2024-11-12T09:09:46","slug":"rcs-ou-tout-vient-a-point","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/fr\/rcs-ou-tout-vient-a-point\/","title":{"rendered":"RCS ou\u00a0: Tout vient \u00e0 point\u2026"},"content":{"rendered":"\n<p>RCS est le sigle de \u00ab\u00a0Rich Communication Services\u00a0\u00bb. Cette alternative aux SMS\/MMS offre une multitude d&rsquo;avantages aux entreprises comme aux utilisateurs.<\/p>\n\n\n\n<p>Les <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Rich_Communication_Services\" target=\"_blank\" rel=\"noreferrer noopener\">RCS<\/a> sont d\u00e9j\u00e0 \u00e0 l&rsquo;\u0153uvre depuis longtemps. Cette norme fond\u00e9e sur IP a \u00e9t\u00e9 invent\u00e9e d\u00e8s 2007&nbsp;; la premi\u00e8re version de sp\u00e9cification a \u00e9t\u00e9 adopt\u00e9e en 2008 <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">par l&rsquo;organisation mondiale de t\u00e9l\u00e9phonie mobile\u00a0GSMA<\/a>. Elle avait pour but de sauver les sources de revenus habituelles en lien avec les SMS au profit des op\u00e9rateurs r\u00e9seau \u00e0 l&rsquo;\u00e8re de l&rsquo;Internet mobile et de r\u00e9cup\u00e9rer l&rsquo;influence perdue en faveur des services OTT (\u00ab\u00a0Over the Top\u00a0\u00bb) tels que WhatsApp, Facebook Messenger, Signal etc. R\u00e9trospectivement, on s&rsquo;aper\u00e7oit n\u00e9anmoins que \u00e7a n&rsquo;a pas vraiment fonctionn\u00e9.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:false,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-19074&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:&quot;none&quot;,&quot;targetHeight&quot;:&quot;none&quot;,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Agrandir l\\u2018image&quot;,&quot;alt&quot;:&quot;&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.retarus.com\/blog\/de\/wp-content\/uploads\/sites\/4\/2024\/09\/SMS-RCS-Webinar-2024_v4.4.png\" alt=\"\" class=\"wp-image-19074\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir l\u2018image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Parmi les raisons d&rsquo;une propagation initialement tr\u00e8s lente des RCS, on compte le fait qu&rsquo;Apple ait compl\u00e8tement ignor\u00e9 cette nouvelle norme. Au si\u00e8ge social de Cupertino, on s&rsquo;inqui\u00e9tait plut\u00f4t de l&rsquo;\u00e9volution du concept propre d&rsquo;Apple&nbsp;: l&rsquo;iMessage. Cette technologie ne fonctionnait qu&rsquo;entre les dispositifs Apple et les services SMS employ\u00e9s, en tant que solution de secours pour la communication avec des utilisateurs d&rsquo;Android. Suite \u00e0 de longues n\u00e9gociations (et force de persuasion de l&rsquo;UE), Apple a fini par se laisser convaincre et <a href=\"https:\/\/www.apple.com\/fr\/ios\/ios-18\/\" target=\"_blank\" rel=\"noreferrer noopener\">prend d\u00e9sormais en charge les RCS sur iOS 18<\/a>, mis sur le march\u00e9 le 16 septembre\u00a02024.<\/p>\n\n\n\n<p>En revanche, Google, sponsor d&rsquo;Android, est depuis longtemps un ardent d\u00e9fenseur des RCS. En 2015, le service cloud de RCS Jibe Mobile a \u00e9t\u00e9 repris. \u00c0 partir de l\u00e0, le nouveau <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/universal-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">profil universel standard\u00a0RCS<\/a> a \u00e9t\u00e9 d\u00e9velopp\u00e9 conjointement avec l&rsquo;organisation GSMA. Ce dernier a \u00e9t\u00e9 adopt\u00e9 fin 2016 et g\u00e9n\u00e8re depuis une propagation significative des RCS aupr\u00e8s des fournisseurs et des fabricants de dispositifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rbm-auspragung-eigens-fur-unternehmen\">RBM&nbsp;: caract\u00e9ristiques sp\u00e9cifiques aux entreprises<\/h2>\n\n\n\n<p>Avec RCS Business Messaging, ou RBM, il existe \u00e9galement une application des RCS sp\u00e9cialement adapt\u00e9e \u00e0 la communication A2P des entreprises. RBM offre des fonctions sp\u00e9ciales comme le marquage, la v\u00e9rification des exp\u00e9diteurs, des r\u00e9ponses rapides pr\u00e9-r\u00e9dig\u00e9es ou le concept de \u00ab\u00a0Rich Cards\u00a0\u00bb m\u00eame sous forme d&rsquo;affichage carrousel. Ces fonctionnalit\u00e9s sont mises \u00e0 disposition via un serveur MaaP (Messaging-as-a-Platform) int\u00e9gr\u00e9 au r\u00e9seau de fournisseurs.<\/p>\n\n\n\n<p>En comparaison avec les SMS, RBM offre aux entreprises de nombreux avantages, parmi lesquels&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e9rification des exp\u00e9diteurs<\/li>\n\n\n\n<li>Exp\u00e9diteurs alphanum\u00e9riques<\/li>\n\n\n\n<li>Confirmations de livraison et de lecture<\/li>\n\n\n\n<li>Marquage<\/li>\n\n\n\n<li>Communication bidirectionnelle (\u00ab\u00a0two-way\u00a0\u00bb)<\/li>\n\n\n\n<li>Page de Contacts<\/li>\n\n\n\n<li>Rich Media suppl\u00e9mentaires<\/li>\n\n\n\n<li>Canal A2P clairement d\u00e9fini, sans \u00ab\u00a0routes grises\u00a0\u00bb<\/li>\n<\/ul>\n\n\n\n<p>En cons\u00e9quence, Retarus offrira successivement \u00e0 ses clients SMS des fonctions RBM. Pour commencer, on pr\u00e9voit pour <a href=\"https:\/\/www.retarus.com\/fr\/services\/sms\/\">l&rsquo;ensemble des services SMS<\/a> des options de marquage et de v\u00e9rification des exp\u00e9diteurs permettant d\u00e9j\u00e0 aux entreprises de valoriser leur messagerie de mani\u00e8re significative en toute simplicit\u00e9. Si un op\u00e9rateur r\u00e9seau ou un destinataire n&rsquo;assure pas encore la prise en charge des RCS ou de RBM, le message est transmis de mani\u00e8re classique par SMS.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:false,&quot;figureClassNames&quot;:&quot;wp-block-image size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-19073&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:&quot;none&quot;,&quot;targetHeight&quot;:&quot;none&quot;,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Agrandir l\\u2018image&quot;,&quot;alt&quot;:&quot;&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.retarus.com\/blog\/de\/wp-content\/uploads\/sites\/4\/2024\/09\/RCS-add-to-google-wallet-flow.png\" alt=\"\" class=\"wp-image-19073\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir l\u2018image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les RCS\/RBM ouvrent la voie \u00e0 de toutes nouvelles possibilit\u00e9s pour la communication client A2P. Image&nbsp;: Google.<\/figcaption><\/figure>\n\n\n\n<p>Pour les entreprises qui souhaitent utiliser RBM via Retarus, nous devons enregistrer les \u00ab\u00a0agents\u00a0\u00bb correspondants aupr\u00e8s de Google et des op\u00e9rateurs r\u00e9seau. Dans ce cadre, des informations sont enregistr\u00e9es telles que le nom, le type de facturation, l&rsquo;utilisation pr\u00e9vue (OTP\u00a0\/ Promotionnel\u00a0\/ Transactionnel\u00a0\/ Duo Promotionnel\u00a0+ Transactionnel), avec, le cas \u00e9ch\u00e9ant, des possibilit\u00e9s d&rsquo;inscription\u00a0\/ de d\u00e9sactivation, de m\u00eame que les options de marquage souhait\u00e9es. Nos experts se tiennent \u00e0 votre disposition pour vous aider.<\/p>\n\n\n\n<p>Des fonctions de RBM suppl\u00e9mentaires doivent suivre, par exemple en termes de multim\u00e9dia, fichiers joints et Rich Cards\u00a0\/ formats carrousel.   D\u00e8s que nous aurons d&rsquo;autres fonctions de RCS \u00e0 vous faire conna\u00eetre, vous trouverez ici les informations comme de coutume.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>RCS est le sigle de \u00ab\u00a0Rich Communication Services\u00a0\u00bb. Cette alternative aux SMS\/MMS offre une multitude d&rsquo;avantages aux entreprises comme aux utilisateurs.<\/p>\n","protected":false},"author":14,"featured_media":9255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[3841,3916,3917],"dipi_cpt_category":[],"class_list":["post-9250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-enterprise-sms","tag-rbm","tag-rcs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RCS ou\u00a0: Tout vient \u00e0 point\u2026 - Retarus Corporate Blog - FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/fr\/rcs-ou-tout-vient-a-point\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RCS ou\u00a0: Tout vient \u00e0 point\u2026\" \/>\n<meta property=\"og:description\" content=\"RCS est le sigle de &quot;Rich Communication Services&quot;. 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