{"id":1655,"date":"2016-08-19T14:20:12","date_gmt":"2016-08-19T12:20:12","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/it\/plenty-of-potential-for-sms-in-m2m-and-a2p-communication"},"modified":"2024-05-07T20:02:16","modified_gmt":"2024-05-07T18:02:16","slug":"plenty-of-potential-remains-for-sms","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/it\/plenty-of-potential-remains-for-sms\/","title":{"rendered":"Plenty of potential for SMS in M2M and A2P communication"},"content":{"rendered":"<p>These days, fewer and fewer text messages are being sent from person to person. At the same time, the market share of <a href=\"https:\/\/www.retarus.com\/use-case-pick-up-notification-by-sms\/\">SMS from applications<\/a> to personal mobile phones (A2P SMS Messaging) and between machines (M2M SMS Messaging) is growing all the time. <span lang=\"EN-US\">In a <\/span><span lang=\"EN-US\">white paper sponsored by SAP<\/span><span lang=\"EN-US\">, analysts from the consultancy firm Ovum highlight very nicely the merits of SMS, pointing out that SMS is the only messaging service at the network provider level that can compete with chat apps*. Its omnipresence is its strength. Every mobile phone line\u2014and the number reached almost 7.5 billion in Q1 2016\u2014can send text messages, and this gives SMS a competitive edge despite the growing number of <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Over-the-top_content#OTT_Messaging\"><span lang=\"EN-US\">OTT* messaging<\/span><\/a><span lang=\"EN-US\"> providers.<\/span> <span lang=\"EN-US\">Ovum explains that the number of people with texting capabilities and the reliability and security that a telecommunications service provider can offer are two considerations that companies find particularly valuable, especially if they want to improve customer loyalty by adding A2P SMS messaging to their business application portfolio. Marketing, notifications and authentication are all important messaging applications in a business environment. This is equally true for large corporations and for small and medium-sized enterprises (SMEs), which may want to integrate texts into their business processes to schedule appointments, for example.<\/span> <\/p>\n<h2>Increased traffic in M2M and A2P SMS messaging<\/h2>\n<p> <span lang=\"EN-US\">With the arrival of the Internet of Things (IoT), Ovum expects to see an ecosystem in the low tens of billions of devices and just under one billion M2M mobile connections by 2020. Since all of these networked \u201cthings\u201d need to communicate, messaging technologies, including SMS, that are designed to be more cost-effective will become the communication channels of choice. In Ovum\u2019s opinion, both M2M and <a href=\"https:\/\/www.retarus.com\/blog\/en\/sms-is-dead-right-a2p-sms-services-are-not\/\">A2P communication<\/a> present mobile providers with a host of new challenges (key word: <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/International_telecommunications_routes#Grey_routes\"><span lang=\"EN-US\">grey routing<\/span><\/a><span lang=\"EN-US\">), but could also open doors to new revenue generators.<\/span> <span lang=\"EN-US\">Generally speaking, network operators will be faced with the challenge of developing better messaging options while incorporating the strengths of SMS technology. IP messaging, <\/span><a href=\"https:\/\/webrtc.org\/\" rel=\"nofollow\"><span lang=\"EN-US\">WebRTC<\/span><\/a><span lang=\"EN-US\"> and <\/span><a href=\"https:\/\/www.gsma.com\/network2020\/technology\/rcs\/\" rel=\"nofollow\"><span lang=\"EN-US\">RCS<\/span><\/a><span lang=\"EN-US\"> could all be relevant in this context. Unfortunately, from the perspective of the telecommunications industry, it appears there will never be another single standard that is as widely accepted as SMS. After all, texting isn\u2019t dead\u2014in fact, it can be used as the enabling technology for new growth through A2P and the IoT explosion. Its universal reach, reliability and minimal costs make texting an attractive option for companies that want to communicate with all their customers.<\/span> <\/p>\n<h3>A2P SMS services for more efficiency<\/h3>\n<p> <span lang=\"EN-US\">Some more food for thought: Approximately 90 percent of all SMS text messages are read <\/span><span lang=\"EN-US\">within the first three minutes<\/span><span lang=\"EN-US\"> of delivery and their <\/span><a href=\"https:\/\/mobilemarketingwatch.com\/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\/\"><span lang=\"EN-US\">opening rate<\/span><\/a><span lang=\"EN-US\"> is 98 percent. SMS also works in regions with poor network coverage and does not require a data connection. Lastly, but just as importantly, almost everyone is familiar with texting, which makes communicating with companies much easier.<\/span> <span lang=\"EN-US\">Read <\/span><a href=\"https:\/\/www.retarus.com\/services\/sms\/\"><span lang=\"EN-US\">more<\/span><\/a><span lang=\"EN-US\"> about the various cloud SMS services Retarus offers or contact the <\/span><a href=\"https:\/\/www.retarus.com\/contact\/\"><span lang=\"EN-US\">Retarus representative in your area<\/span><\/a><span lang=\"EN-US\">.<\/span> <span lang=\"EN-US\">*These services, which include WhatsApp or Facebook Messenger, send short messages via an internet data connection.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, fewer and fewer text messages are being sent from person to person. At the same time, the market share of messaging from software applications to personal mobile phones (A2P) and between machines (M2M) is growing all the time.<\/p>\n","protected":false},"author":14,"featured_media":244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"These days, fewer and fewer text messages are being sent from person to person. At the same time, the market share of <a href=\"https:\/\/www.retarus.com\/use-case-pick-up-notification-by-sms\/\">SMS from applications<\/a> to personal mobile phones (A2P) and between machines (M2M) is growing all the time.\n\n<span lang=\"EN-US\">In a <\/span><span lang=\"EN-US\">white paper sponsored by SAP<\/span><span lang=\"EN-US\">, analysts from the consultancy firm Ovum highlight very nicely the merits of SMS, pointing out that SMS is the only messaging service at the network provider level that can compete with chat apps*. Its omnipresence is its strength. Every mobile phone line\u2014and the number reached almost 7.5 billion in Q1 2016\u2014can send text messages, and this gives SMS a competitive edge despite the growing number of <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Over-the-top_content#OTT_Messaging\"><span lang=\"EN-US\">OTT* messaging<\/span><\/a><span lang=\"EN-US\"> providers.<\/span>\n\n<span lang=\"EN-US\">Ovum explains that the number of people with texting capabilities and the reliability and security that a telecommunications service provider can offer are two considerations that companies find particularly valuable, especially if they want to improve customer loyalty by adding A2P SMS to their business application portfolio. Marketing, notifications and authentication are all important messaging applications in a business environment. This is equally true for large corporations and for small and medium-sized enterprises (SMEs), which may want to integrate texts into their business processes to schedule appointments, for example.<\/span>\n<h2><span lang=\"EN-US\">Increased SMS Traffic from Applications and Machines<\/span><\/h2>\n<span lang=\"EN-US\">With the arrival of the Internet of Things (IoT), Ovum expects to see an ecosystem in the low tens of billions of devices and just under one billion M2M mobile connections by 2020. Since all of these networked \u201cthings\u201d need to communicate, messaging technologies, including SMS, that are designed to be more cost-effective will become the communication channels of choice. In Ovum\u2019s opinion, both A2P and M2M present mobile providers with a host of new challenges (key word: <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/International_telecommunications_routes#Grey_routes\"><span lang=\"EN-US\">grey routing<\/span><\/a><span lang=\"EN-US\">), but could also open doors to new revenue generators.<\/span>\n\n<span lang=\"EN-US\">Generally speaking, network operators will be faced with the challenge of developing better messaging options while incorporating the strengths of SMS technology. IP messaging, <\/span><a href=\"https:\/\/webrtc.org\/\"><span lang=\"EN-US\">WebRTC<\/span><\/a><span lang=\"EN-US\"> and <\/span><a href=\"http:\/\/www.gsma.com\/network2020\/technology\/rcs\/\"><span lang=\"EN-US\">RCS<\/span><\/a><span lang=\"EN-US\"> could all be relevant in this context. Unfortunately, from the perspective of the telecommunications industry, it appears there will never be another single standard that is as widely accepted as SMS. After all, texting isn\u2019t dead\u2014in fact, it can be used as the enabling technology for new growth through A2P and the IoT explosion. Its universal reach, reliability and minimal costs make texting an attractive option for companies that want to communicate with all their customers.<\/span>\n\n<span lang=\"EN-US\">Some more food for thought: Approximately 90 percent of all SMS text messages are read <\/span><a href=\"http:\/\/www.docstoc.com\/docs\/119372644\/Conversational-Advertising---Mobile-Squared\"><span lang=\"EN-US\">within the first three minutes<\/span><\/a><span lang=\"EN-US\"> of delivery and their <\/span><a href=\"http:\/\/mobilemarketingwatch.com\/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\/\"><span lang=\"EN-US\">opening rate<\/span><\/a><span lang=\"EN-US\"> is 98 percent. SMS also works in regions with poor network coverage and does not require a data connection. Lastly, but just as importantly, almost everyone is familiar with texting, which makes communicating with companies much easier.<\/span>\n\n<span lang=\"EN-US\">Read <\/span><a href=\"https:\/\/www.retarus.com\/de\/services\/sms\/\"><span lang=\"EN-US\">more<\/span><\/a><span lang=\"EN-US\"> about the various cloud SMS services Retarus offers or contact the <\/span><a href=\"https:\/\/www.retarus.com\/de\/contact\/\"><span lang=\"EN-US\">Retarus representative in your area<\/span><\/a><span lang=\"EN-US\">.<\/span>\n\n<span lang=\"EN-US\">*These services, which include WhatsApp or Facebook Messenger, send short messages via an internet data connection.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[36],"tags":[3810],"dipi_cpt_category":[],"class_list":["post-1655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","tag-enterprise-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.7) - 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