Omnicell, a provider of medication and medical device supply chain automation technologies, and Retarus combine their expertise to support pharmacies in dispensing medicines. Customers will now receive a pick-up code via Retarus Enterprise SMS Services as soon as their medication is available in the Omnicell pick-up terminal.

In an era where instant messaging has become integral to both personal and professional communication, major banks like JP Morgan Chase, Bank of America, Goldman Sachs, and many others have faced substantial legal issues due to their employee’s use of WhatsApp and other messaging applications to communicate with customers.

SMS aka text message notifications are already ubiquitous across many industries and verticals. Whether it’s internal communications or external customer notifications, all manner of business-critical and time-sensitive information is sent in millions of texts, every day.