{"id":3067,"date":"2019-01-24T16:01:48","date_gmt":"2019-01-24T14:01:48","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/us\/email-the-%e2%80%9cnew%e2%80%9d-hot-channel"},"modified":"2024-05-07T19:16:29","modified_gmt":"2024-05-07T17:16:29","slug":"email-the-new-hot-channel","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/us\/email-the-new-hot-channel\/","title":{"rendered":"Email – the \u201cnew\u201d hot channel"},"content":{"rendered":"

Last weekend, Christopher Mims – tech columnist for the Wall Street Journal – wrote a piece about the rediscovered love for email.<\/p>\n

In this #deletefacebook era, communicating by email has become a way of hitting back at the algorithms that try to prescribe what people get to see. Email grants authors an intimate connection with readers, allows brands to address their most loyal customers and enables up-and-coming startups to build up armies of influencers. At the same time, Mims goes on to say<\/a>, the direct access to the unsubscribe button is a good thing for all concerned, as it encourages creators of content to provide more authentic, high quality experiences.<\/p>\n

Asked whether he would rather have a mailing list with 1,000 recipients or 100,000 Twitter followers, Wales-based jeans retailer David Hieatt responded: \u201cIf you ask me, I\u2019d take the 1,000 emails all day long, because the business you get from 1,000 emails will be much more than you get from 100,000 people on Twitter or Instagram.\u201d And don\u2019t forget – with email the distribution list belongs to the company. Also in email\u2019s favor, according to Mims is the fact that it’s one of the few open standards we still have left, and that it’s somewhat hesitant about trackers undermining privacy. Last, but not least, the asynchronous nature of email is ideally suited to putting the brakes on our smart phones, which otherwise constantly demand our attention.<\/p>\n

One can\u2019t really talk about a renaissance in email, says Sara Radicati, chief executive at market research firm the Radicati Group. Email has actually never stopped increasing in volume and importance (Radicati estimates that a record volume of 281 billion emails were sent each day in 2018). As a result, it is not only giants such as Adobe, IBM or Oracle that have been handling mind-boggling volumes of email for marketing and other communication purposes, but also medium-sized tech companies that are specializing in the handling of emails.<\/p>\n

Boost your communications with a little help of email service provider Retarus<\/h2>\n

The corresponding service by Retarus is called \u201cEmail for Applications\u201d. Powered by the Global Delivery Network of email service provider Retarus, this service enables you to send large volumes of email directly from your business applications via Retarus\u2019 Global Delivery Network – at peak times up to 10 million emails per hour, contractually assured by solid Service Level Agreements. Your business applications can either be connected via a modern REST\/JSON API or directly via SMTP, as you require. For further details on Retarus’ email services, such as Email for Applications<\/a>, please visit our website or contact your local Retarus representative<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this #deletefacebook era, email has become a way of striking back at the algorithms that try to prescribe what people get to see.<\/p>\n","protected":false},"author":14,"featured_media":2621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_s2mail":"","footnotes":""},"categories":[8],"tags":[44,1402],"dipi_cpt_category":[],"class_list":["post-3067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-email","tag-email-for-applications"],"acf":[],"yoast_head":"\nEmail - the \u201cnew\u201d hot channel - Retarus Corporate Blog - US<\/title>\n<meta name=\"description\" content=\"Email never stopped increasing in volume and importance. 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