{"id":4600,"date":"2020-05-20T16:44:38","date_gmt":"2020-05-20T14:44:38","guid":{"rendered":"https:\/\/www.retarus.com\/blog\/us\/email-deliverability-guide-make-your-transactional-emails-hit-the-mark"},"modified":"2024-05-07T18:54:33","modified_gmt":"2024-05-07T16:54:33","slug":"so-that-your-emails-really-hit-the-mark","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/blog\/us\/so-that-your-emails-really-hit-the-mark\/","title":{"rendered":"Email Deliverability Guide: Make Your Transactional Emails Hit The Mark"},"content":{"rendered":"\n<p>As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the <a href=\"https:\/\/www.retarus.com\/email-reputation-for-transactional-emails\/\">email reputation<\/a> of the company sending them. Our <a href=\"https:\/\/www.retarus.com\/boost-deliverability-of-transactional-emails\/\">Email Deliverability Guide<\/a> shows how this can be prevented.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-free-and-detailed-how-to-manual-for-transactional-email-deliverability\">Free And Detailed How-to Manual For Transactional Email Deliverability<\/h2>\n\n\n\n<p>The how-to manual defines the most important terminology for email transmission, sheds some light on the reasons for spam classification and explains procedures such as DKIM and SPF. The 12-page document also contains a crystal-clear guide on how companies can boost the delivery rates of their <a href=\"https:\/\/www.retarus.com\/services\/email-infrastructure\/transactional-email\/\">transactional emails<\/a>, as well as providing tips for the ideal email design.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.retarus.com\/boost-deliverability-of-transactional-emails\/\">Retarus Email Deliverability Guide<\/a> is now available as a free download. As a member of the press, please go see&nbsp;our <a href=\"https:\/\/www.retarus.com\/press\/your-guide-to-successful-email-delivery\/\">current press release<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As online business continues to grow impressively, systems at the companies involved are generating ever more order confirmations, shipping details, and invoices \u2013 in short, there is a substantial increase in transactional emails. However, the proliferation of such emails can have a negative impact on the sender reputation of the company sending them. Our Email Deliverability Guide shows how this can be prevented.<\/p>\n","protected":false},"author":14,"featured_media":4601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_s2mail":"yes","footnotes":""},"categories":[9],"tags":[3243],"dipi_cpt_category":[],"class_list":["post-4600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-deliverability-guide"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improved Transactional Email Deliverability with Retarus<\/title>\n<meta name=\"description\" content=\"Retarus&#039; free downloadable guide to optimal email deliverability of transactional emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retarus.com\/blog\/us\/so-that-your-emails-really-hit-the-mark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Deliverability Guide: Make Your Transactional Emails Hit The Mark\" \/>\n<meta property=\"og:description\" content=\"Retarus&#039; free downloadable guide to optimal email deliverability of transactional emails.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retarus.com\/blog\/us\/so-that-your-emails-really-hit-the-mark\/\" \/>\n<meta property=\"og:site_name\" content=\"Retarus Corporate Blog - 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