Vizru and Retarus partnership to deliver world’s first Intelligent Business Messaging for Enterprise

New York, 29.09.2016 // Vizru, a provider of an intelligent business automation platform, announced today its strategic partnership with Retarus, a leading provider of enterprise messaging services. The Vizru-Retarus partnership will deliver the world’s first Intelligent Business Messaging for Enterprises. The combined solution will bring together the individual strengths of each company, where secure messaging meets innovative business automation.

As a global provider of cloud based solutions, Retarus provides enterprise communication services via Fax, SMS, and E-Mail. Retarus’ products make it possible for companies to take advantage of sophisticated communication strategies without the need to build and support large internal infrastructures. Through a variety of enterprise services, Retarus manages the safe and efficient flow of information for business processes around the world.

Vizru offers a core platform for empowering citizen developers to craft ‘Smart Apps’ by assembling spreadsheet, forms, or dashboard-based capabilities into workflows that deliver collaborative, enterprise-ready applications.

What makes this partnership special is how it combines the unique values of each company. Vizru brings its unique never seen before session management, a frequently missing piece of the puzzle for any hybrid cloud-based application. Session management is a very effective way to realize omni-channel use cases. It allows you to pause an activity or a transaction that is initiated in a channel and complete the same transaction on a different channel such as SMS.

Retarus provides the secure messaging backbone used for strengthening and delivering enterprise communication in a variety of modalities. Together, these capabilities are key to delivering features like omni-channel, SMS-based, customer experiences.

Vizru’s session management capability is able to string together otherwise separate interactions into a single, customer-focused workflow, even in hybrid cloud environments,” said Jason Bloomberg, president of Digital Transformation industry analyst firm Intellyx. “Such session management is quite difficult and critical for implementing secure digital transactions, especially for omnichannel applications.

“We are confident that this partnership will power the future of business automation. The ability to build apps that communicate with anyone and everyone in real-time, via a variety of Messaging channels and Authentication APIs, is unparalleled” said Ramesh Mahalingam, CEO of Vizru. “By decentralizing the role of business automation and empowering business teams to create, extend and manage business apps on their own, enterprises can finally pave the way to true business transformation”.

“Working with Enterprise leaders requires innovation to be at the heart of business strategy. Our partnership with Vizru not only fosters innovation, but strengthens our ability to deliver unique business processes to our clients and ensures robust integrated messaging”, said Steve MacDiarmid, retarus Inc.’s President and CEO. “Retarus’ ongoing commitment is to deliver unique, next-generation business products by uniting with industry’s thought leaders. This partnership is a step forward towards that commitment as well as to opening untapped markets”.

About Retarus

Retarus is a global provider of APIs, gateways, and applications for messaging, email management, and the exchange of structured data for business processes – with top performance, security, and data protection, provided from the company's self-operated data centers around the globe. Founded in 1992 and headquartered in Munich, Germany, Retarus is owner-managed and proud of its innovation power. The company employs a staff of around 500 at 20 locations on four continents. Retarus' services are leveraged by the world's leading companies. The services are sold directly by Retarus or in close collaboration with selected partners. Analysts constantly commend Retarus' outstanding quality and reliability. More details: www.retarus.com

About Vizru

Vizru provides an intelligent business automation platform that allows users to build mission critical apps in minutes, over existing cloud and on-premises. Designed for Fortune 500 enterprises and high growth companies, Vizru supports a number of mission critical initiatives in industries such as Telco, High-Tech, Fin-Ops, Manufacturing and Government where it is used as an Intelligent Business Exchange, to support Business Process Orchestration and to create a hybrid cloud gateway. By decentralizing the role of business automation and empowering business users to create, extend and manage business apps on their own, enterprises are able to pave the way to true business transformation.