{"id":71698,"date":"2022-04-26T11:49:17","date_gmt":"2022-04-26T09:49:17","guid":{"rendered":"https:\/\/www.retarus.com\/e-mail-reputation-bei-transaktionalen-e-mails\/"},"modified":"2024-05-29T14:34:58","modified_gmt":"2024-05-29T12:34:58","slug":"email-reputation-for-transactional-emails","status":"publish","type":"post","link":"https:\/\/www.retarus.com\/email-reputation-for-transactional-emails\/","title":{"rendered":"Email Reputation for Transactional Emails"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Email reputation: Read here to learn about why it is so important for transactional emails and which factors you should pay attention to.","protected":false},"author":25,"featured_media":71699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" disabled_on=\"off|off|off\" admin_label=\"Header Light\" module_class=\"cc-fax ret_diagonal_1_dark\" _builder_version=\"4.17.6\" _module_preset=\"default\" background_enable_color=\"off\" background_enable_image=\"off\" background_position=\"center_left\" bottom_divider_arrangement=\"above_content\" background_color_tablet=\"#f0607d\" background_color_phone=\"#f0607d\" background_last_edited=\"on|phone\" background_enable_color_tablet=\"on\" background_enable_color_phone=\"on\" use_background_color_gradient_phone=\"off\" background_enable_image_tablet=\"off\" background_enable_image_phone=\"off\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"Row \u2013 Gradient und padding in der Column\" _builder_version=\"4.17.6\" _module_preset=\"default\" background_enable_image=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Header \" _builder_version=\"4.19.0\" _module_preset=\"default\" background_layout=\"dark\" global_colors_info=\"{}\"]<h1><span>Reputation Management<\/span>Email Reputation is Essential for Transactional Emails<\/h1>\r\n<p class=\"bigger\">To ensure that emails actually end up in the recipient's inbox, senders must meet a wide range of technical requirements. Read more here about why good email reputation is important for effective transactional emails and how companies can master the challenges of reputation management with Retarus.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.17.6\" _module_preset=\"default\" background_image=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/retarus_email-reputation_fatured-image.jpg\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Was sind transaktionale E-Mails?\" module_class=\"ret_padding_100-0 cc-fax\" _builder_version=\"4.17.1\" background_enable_color=\"off\" bottom_divider_color=\"#FFFFFF\" bottom_divider_height=\"80px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" module_class=\"gdpr\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Intro Headline\" module_id=\"intro\" module_class=\"bigger\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_margin=\"||0px||false|false\" global_colors_info=\"{}\"]<h2>What Are Transactional Emails?<\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" custom_css_main_element=\"margin-left:-30px;\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Intro Text\" module_id=\"intro\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" global_colors_info=\"{}\"]<p><a href=\"[url wordpress]\/services\/email-infrastructure\/transactional-email\/\"><strong>Transactional emails<\/strong><\/a> are created during a business process. They are sent automatically from software systems once the customer has performed an action. This is different from email marketing, which is purely for promotional purposes. Marketing emails originate solely from the provider and are not sent as part of a business process. A transactional email is used to communicate with the customer. Examples include the following:<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb use_icon=\"on\" font_icon=\"\uf1ea||fa||900\" icon_placement=\"left\" image_icon_width=\"26px\" _builder_version=\"4.17.1\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]To confirm the subscription to a newsletter[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb use_icon=\"on\" font_icon=\"\uf46c||fa||900\" icon_placement=\"left\" image_icon_width=\"26px\" _builder_version=\"4.17.1\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]To confirm that a product or service has been ordered[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb use_icon=\"on\" font_icon=\"\uf571||fa||900\" icon_placement=\"left\" image_icon_width=\"26px\" _builder_version=\"4.17.1\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]To send an invoice, receipt, or payment reminder[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb use_icon=\"on\" font_icon=\"\ue069||divi||400\" icon_placement=\"left\" image_icon_width=\"26px\" _builder_version=\"4.17.1\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]To notify a customer about a delivery or a new message in the customer portal[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb use_icon=\"on\" font_icon=\"\uf13e||fa||900\" icon_placement=\"left\" image_icon_width=\"26px\" _builder_version=\"4.17.1\" _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"]To notify a customer of a password reset or other account transactions[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Intro Text\" module_id=\"intro\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" global_colors_info=\"{}\"]<p>Users take these types of transactional emails for granted. They are even expected as proof that a transaction was successful. <strong>Retarus Transactional Email<\/strong> allows companies to send large volumes of automated emails. Comprehensive reputation management guarantees a high delivery rate. <\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Welche Herausforderungen gibt es beim Versenden der E-Mails?\" module_class=\"ret_padding_100-0 cc-fax\" _builder_version=\"4.17.1\" background_color=\"#F3F5F7\" use_background_color_gradient=\"on\" background_color_gradient_direction=\"360deg\" background_color_gradient_stops=\"#ffffff 0%|#f3f5f7 100%\" background_color_gradient_start=\"#ffffff\" background_color_gradient_end=\"#f3f5f7\" bottom_divider_color=\"#FFFFFF\" bottom_divider_height=\"80px\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" padding_mobile=\"off\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" module_id=\"intro\" module_class=\"bigger\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_margin=\"||0px||false|false\" global_colors_info=\"{}\"]<h2>What Are the Challenges When Sending Emails?<\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" background_enable_color=\"off\" custom_padding=\"|||\" custom_css_main_element=\"margin-left:-30px;\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Intro Text\" module_id=\"intro\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" global_colors_info=\"{}\"]<p>Sending transactional messages via your own email servers puts a strain on the infrastructure. Additionally, it carries the risk that the company's own IP address will end up on a blocklist. Furthermore, it is difficult to comply with the constantly changing technical requirements that ensure a good email reputation and thus a high sender score. <\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"off|off|off\" admin_label=\"Warum ist die E-Mail-Reputation bei transaktionalen E-Mails so wichtig\" module_class=\"cc-fax ret_diagonal_1_light bigger\" _builder_version=\"4.17.4\" _module_preset=\"default\" background_enable_color=\"off\" background_image=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/e-mail-reputation-header-image3.jpg\" background_position=\"bottom_left\" bottom_divider_arrangement=\"above_content\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"Row \u2013 Gradient und padding in der Column\" _builder_version=\"4.16\" _module_preset=\"default\" background_enable_image=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Header \" _builder_version=\"4.17.3\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2>Why Is Email Reputation so Important for Transactional Emails?<\/h2>\r\n<p>If the sender\u2019s reputation is not good, it's possible that the messages will not reach customers' inboxes as desired. Instead, the emails end up in the spam folder, quarantine, or in a worst-case scenario, are not delivered at all. If this happens with transactional messages, user satisfaction and trust suffer. For example, customers do not know whether an order has been received, when to expect delivery, or perhaps never receive an invoice for a product they already purchased.<\/p>\r\n<p>For the company sending the emails, this means additional costs and extra work. In addition, the reputation and image of a provider is negatively impacted if emails are classified as spam and are not delivered.\r\n<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Welche Bedeutung hat der Sender Score?\" module_class=\"ret_padding_100-0\" _builder_version=\"4.17.1\" background_enable_color=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" module_class=\"bigger cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2>What Is the Significance of the Sender Score?<\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<p>A sender's email reputation is determined by the reputation of the sending IP address and domain, as well as the quality of the email content. Internet service providers (ISPs) determine the sender reputation and trustworthiness.<\/p>\r\n<p>The sender reputation is indicated, for example, by a sender score on a scale of 0 to 100. The higher the score, the better the reputation of an IP address when compared to others. If the sender score is high, most emails end up in the recipient's inbox. If the number is rather low, the sender's emails are likely to have high <a href=\"[url wordpress]\/press\/retarus-bounce-and-response-manager-greater-control-over-inbound-transactional-emails-traffic\/\"><strong>bounce rates<\/strong><\/a>, high block rates, and low open rates.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Text\" module_class=\"cc-fax\" _builder_version=\"4.19.0\" _module_preset=\"default\" global_colors_info=\"{}\"]Before sending emails for the first time, senders should be aware of their scores, because optimizing a bad score takes some time. Senders can check their IP address at <a href=\"https:\/\/senderscore.org\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>www.senderscore.org<\/strong><\/a>. Professional providers for transactional emails, like Retarus, monitor this score and implement countermeasures together with their customers through active reputation management to prevent the score from deteriorating.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" background_enable_color=\"off\" max_width=\"100%\" custom_margin=\"||||false|false\" custom_padding=\"40px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_circle_counter number=\"0-70\" percent_sign=\"off\" bar_bg_color=\"RGBA(255,255,255,0)\" module_class=\"ret_animate-circles cc-std dh-static-red\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_circle_counter][et_pb_text _builder_version=\"4.17.1\" _module_preset=\"default\" text_orientation=\"center\" width=\"70%\" module_alignment=\"center\" global_colors_info=\"{}\"]<p>If your Sender Score is below 70, you should work on your sender reputation.<sup>1<\/sup><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_circle_counter number=\"70-80\" percent_sign=\"off\" bar_bg_color=\"RGBA(255,255,255,0)\" module_class=\"ret_animate-circles cc-yellow dh-static-yellow\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_circle_counter][et_pb_text _builder_version=\"4.17.1\" _module_preset=\"default\" text_orientation=\"center\" width=\"70%\" module_alignment=\"center\" global_colors_info=\"{}\"]<p>You are probably already aligning yourself with industry standards and are not far from an optimal reputation.<sup>1<\/sup><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_circle_counter number=\"80+\" percent_sign=\"off\" bar_bg_color=\"RGBA(255,255,255,0)\" module_class=\"ret_animate-circles cc-bi dh-static-green\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_circle_counter][et_pb_text _builder_version=\"4.17.1\" _module_preset=\"default\" text_orientation=\"center\" width=\"70%\" module_alignment=\"center\" global_colors_info=\"{}\"]<p>Your reputation as an email sender is at an appropriate level.<sup>1<\/sup><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Welche Faktoren beeinflussen die E-Mail-Reputation?\" module_class=\"ret_padding_100-0 cc-fax ret_service-toggles slim\" _builder_version=\"4.17.1\" _module_preset=\"default\" background_color=\"#F3F5F7\" background_enable_image=\"off\" background_position=\"center_left\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" use_custom_gutter=\"on\" gutter_width=\"4\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"bigger\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2>What Factors Affect Email Reputation?<\/h2>\r\n<p>Here are the most important factors affecting transactional email deliverability<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_toggle title=\"Frequency of emails\" admin_label=\"H\u00e4ufigkeit\" _builder_version=\"4.17.1\" _module_preset=\"default\" title_level=\"h3\" locked=\"off\" global_colors_info=\"{}\"]The frequency of emails sent has a noticeable impact on email reputation. Senders should send regularly and on a set schedule.[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_toggle title=\"Marking the sender's emails as spam\" admin_label=\"Spam-Markierung\" _builder_version=\"4.17.1\" _module_preset=\"default\" title_level=\"h3\" locked=\"off\" global_colors_info=\"{}\"]The more contacts that mark a sender's email as spam, the worse the email reputation.[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_toggle title=\"Fluctuating sending volumes\" admin_label=\"Sendevolumen\" _builder_version=\"4.17.1\" _module_preset=\"default\" title_level=\"h3\" locked=\"off\" global_colors_info=\"{}\"]The number of emails sent should remain roughly consistent. Sending volumes that fluctuate greatly have a negative effect on email reputation. The sending volume is always related to other index values. For example, the sender's reputation improves the fewer complaints there are for the emails sent.[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_toggle title=\"Reader interaction\" admin_label=\"Leser-Interaktion\" _builder_version=\"4.17.1\" _module_preset=\"default\" title_level=\"h3\" locked=\"off\" global_colors_info=\"{}\"]Reader interaction, meaning if emails are opened and links in the emails are clicked, also has an impact on reputation.[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_toggle title=\"Email undeliverability\" admin_label=\"Unzustellbarkeit\" _builder_version=\"4.17.1\" _module_preset=\"default\" title_level=\"h3\" locked=\"off\" global_colors_info=\"{}\"]If the distribution list contains contacts that are no longer valid, the result is more than just a high bounce rate. For ISPs, they are also an indication of poor address quality at the sender's end. Senders who regularly send messages to invalid email addresses can be flagged as spammers. The sender score metric takes into account how often emails cause a <strong>bounce<\/strong><sup>2<\/sup>. This is why maintaining one's own distribution lists and databases is of great importance.[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_toggle title=\"Blocklists and Allowlists\" admin_label=\"Sperrlisten und Positivlisten\" _builder_version=\"4.17.1\" _module_preset=\"default\" title_level=\"h3\" locked=\"off\" global_colors_info=\"{}\"]Blocklists contain IP addresses that have been reported as known spam senders. If a company's IP address ends up on a blocklist, it can no longer send any messages at all. In such cases, professional providers of transactional email services help their customers to get off the blocklist as quickly as possible.\r\nIn addition, certification with the <strong>Certified Senders Alliance (CSA)<\/strong><sup>3<\/sup> ensures allowlisting for major ISPs. In order for senders to appear on the CSA's positive list, they must fulfill certain defined and independently verified criteria. If senders are allowlisted, emails sent with the recipient's consent by reputable providers can actually reach the customer. If not, there is a risk that the emails will already be sorted out by spam filters on the provider's servers.[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" disabled_on=\"on|on|on\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"0px||||false|false\" disabled=\"on\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Frequency\" use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\" H\u00e4ufigkeit\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]The frequency at which the emails are sent also has an impact. Senders should send regularly and on a set schedule.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Spam marking\" use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Spam-Markierung\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]The more contacts that mark a sender's email as spam, the worse the email reputation.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Sending volumes\" use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Sendevolumen\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]The number of emails sent should remain roughly consistent. Sending volumes that fluctuate greatly have a negative effect on email reputation. The sending volume is always related to other index values. For example, the sender's reputation improves the fewer complaints there are for the emails sent.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Reader interaction\" use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Leser-Interaktion\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]Reader interaction, meaning if emails are opened and links in the emails are clicked, also has an impact on reputation.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" disabled_on=\"on|on|on\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"||||false|false\" disabled=\"on\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Blocklists and Allowlists\" use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Sperrlisten und Positivlisten\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]Blocklists contain IP addresses that have been reported as known spam senders. If a company's IP address ends up on a blocklist, it can no longer send any messages at all. In such cases, professional providers of transactional email services help their customers to get off the blocklist as quickly as possible.\r\nIn addition, certification with the <strong>Certified Senders Alliance (CSA)<\/strong><sup>3<\/sup> ensures allowlisting for major ISPs. In order for senders to appear on the CSA's positive list, they must fulfill certain defined and independently verified criteria. If senders are allowlisted, emails sent with the recipient's consent by reputable providers can actually reach the customer. If not, there is a risk that the emails will already be sorted out by spam filters on the provider's servers.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Undeliverability\" use_icon=\"on\" font_icon=\"A||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Unzustellbarkeit\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" header_level=\"h3\" global_colors_info=\"{}\"]If the distribution list contains contacts that are no longer valid, the result is more than just a high bounce rate. For ISPs, they are also an indication of poor address quality at the sender's end. Senders who regularly send messages to invalid email addresses can be flagged as spammers. The sender score metric takes into account how often emails cause a <strong>bounce<\/strong><sup>2<\/sup>. This is why maintaining one's own distribution lists and databases is of great importance.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Wie stellt Retarus eine gute E-Mail-Reputation sicher?\" module_class=\"ret_padding_100-0 cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" background_color=\"#FFFFFF\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"bigger\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2>How Does Retarus Ensure Good Email Reputation?<\/h2>\r\n<p>When it comes to reputation management for Transactional Email customers, Retarus applies the following processes, among others:<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Blurb\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]The cloud provider handles the administration of IP addresses as well as bounce management and continuously monitors the most important blocklists.[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Blurb\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]If an IP address appears on a blocklist, Retarus provides support in researching the reasons and delisting.[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Blurb\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]Thanks to <a href=\"https:\/\/www.retarus.com\/blog\/en\/why-retarus-has-become-a-csa-certified-sender\/\"><strong>CSA certification<\/strong><\/a>, Retarus is on the positive list as a sender for common ISPs.[\/et_pb_blurb][et_pb_image src=\"https:\/\/www.retarus.com\/de\/wp-content\/uploads\/sites\/2\/2018\/02\/csa-certified.png\" title_text=\"csa-certified\" _builder_version=\"4.19.0\" _module_preset=\"default\" width=\"100%\" max_width=\"46%\" custom_padding=\"|||47px|false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" alt=\"Logo: CSA-Zertifizierung\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Blurb\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]If desired, Retarus can prevent the \"burning\" of an IP address by \"IP routing by sender domain\", which distributes traffic to several IP addresses.[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Blurb\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]Continuous monitoring of all systems by experienced experts enables timely countermeasures in the event of problems.[\/et_pb_blurb][et_pb_blurb use_icon=\"on\" font_icon=\"Z||divi||400\" icon_color=\"#41a3c7\" icon_placement=\"left\" image_icon_width=\"25px\" admin_label=\"Blurb\" module_class=\"cc-fax\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]Suppression lists remove invalid email addresses from the distribution list before sending.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" max_width=\"100%\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"]<p>In addition, there are many other mechanisms that ensure a good email reputation for the sender and thus a smooth business process. The Retarus offering is completed by expert advice and personal customer support.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.17.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_class=\"ret_case_section cc-fax\" _builder_version=\"4.17.1\" background_color=\"#F3F5F7\" transparent_background=\"off\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" _builder_version=\"4.17.1\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" max_width=\"100%\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Call 2 Action\" module_class=\"bigger\" _builder_version=\"4.17.1\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" z_index_tablet=\"500\" text_text_shadow_horizontal_length_tablet=\"0px\" text_text_shadow_vertical_length_tablet=\"0px\" text_text_shadow_blur_strength_tablet=\"1px\" link_text_shadow_horizontal_length_tablet=\"0px\" link_text_shadow_vertical_length_tablet=\"0px\" link_text_shadow_blur_strength_tablet=\"1px\" ul_text_shadow_horizontal_length_tablet=\"0px\" ul_text_shadow_vertical_length_tablet=\"0px\" ul_text_shadow_blur_strength_tablet=\"1px\" ol_text_shadow_horizontal_length_tablet=\"0px\" ol_text_shadow_vertical_length_tablet=\"0px\" ol_text_shadow_blur_strength_tablet=\"1px\" quote_text_shadow_horizontal_length_tablet=\"0px\" quote_text_shadow_vertical_length_tablet=\"0px\" quote_text_shadow_blur_strength_tablet=\"1px\" header_text_shadow_horizontal_length_tablet=\"0px\" header_text_shadow_vertical_length_tablet=\"0px\" header_text_shadow_blur_strength_tablet=\"1px\" header_2_text_shadow_horizontal_length_tablet=\"0px\" header_2_text_shadow_vertical_length_tablet=\"0px\" header_2_text_shadow_blur_strength_tablet=\"1px\" header_3_text_shadow_horizontal_length_tablet=\"0px\" header_3_text_shadow_vertical_length_tablet=\"0px\" header_3_text_shadow_blur_strength_tablet=\"1px\" header_4_text_shadow_horizontal_length_tablet=\"0px\" header_4_text_shadow_vertical_length_tablet=\"0px\" header_4_text_shadow_blur_strength_tablet=\"1px\" header_5_text_shadow_horizontal_length_tablet=\"0px\" header_5_text_shadow_vertical_length_tablet=\"0px\" header_5_text_shadow_blur_strength_tablet=\"1px\" header_6_text_shadow_horizontal_length_tablet=\"0px\" header_6_text_shadow_vertical_length_tablet=\"0px\" header_6_text_shadow_blur_strength_tablet=\"1px\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" global_colors_info=\"{}\"][content type=\"contblock\" name=\"we-are-here\"]\r\n[\/et_pb_text][et_pb_text admin_label=\"Contact Form\" _builder_version=\"4.16\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" module_alignment=\"left\" z_index_tablet=\"500\" text_text_shadow_horizontal_length_tablet=\"0px\" text_text_shadow_vertical_length_tablet=\"0px\" text_text_shadow_blur_strength_tablet=\"1px\" link_text_shadow_horizontal_length_tablet=\"0px\" link_text_shadow_vertical_length_tablet=\"0px\" link_text_shadow_blur_strength_tablet=\"1px\" ul_text_shadow_horizontal_length_tablet=\"0px\" ul_text_shadow_vertical_length_tablet=\"0px\" ul_text_shadow_blur_strength_tablet=\"1px\" ol_text_shadow_horizontal_length_tablet=\"0px\" ol_text_shadow_vertical_length_tablet=\"0px\" ol_text_shadow_blur_strength_tablet=\"1px\" quote_text_shadow_horizontal_length_tablet=\"0px\" quote_text_shadow_vertical_length_tablet=\"0px\" quote_text_shadow_blur_strength_tablet=\"1px\" header_text_shadow_horizontal_length_tablet=\"0px\" header_text_shadow_vertical_length_tablet=\"0px\" header_text_shadow_blur_strength_tablet=\"1px\" header_2_text_shadow_horizontal_length_tablet=\"0px\" header_2_text_shadow_vertical_length_tablet=\"0px\" header_2_text_shadow_blur_strength_tablet=\"1px\" header_3_text_shadow_horizontal_length_tablet=\"0px\" header_3_text_shadow_vertical_length_tablet=\"0px\" header_3_text_shadow_blur_strength_tablet=\"1px\" header_4_text_shadow_horizontal_length_tablet=\"0px\" header_4_text_shadow_vertical_length_tablet=\"0px\" header_4_text_shadow_blur_strength_tablet=\"1px\" header_5_text_shadow_horizontal_length_tablet=\"0px\" header_5_text_shadow_vertical_length_tablet=\"0px\" header_5_text_shadow_blur_strength_tablet=\"1px\" header_6_text_shadow_horizontal_length_tablet=\"0px\" header_6_text_shadow_vertical_length_tablet=\"0px\" header_6_text_shadow_blur_strength_tablet=\"1px\" box_shadow_horizontal_tablet=\"0px\" box_shadow_vertical_tablet=\"0px\" box_shadow_blur_tablet=\"40px\" box_shadow_spread_tablet=\"0px\" global_colors_info=\"{}\"][gravityform id=\"24\" title=\"false\" description=\"false\" ajax=\"true\"]\r\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\"on\" _builder_version=\"4.17.1\" max_width=\"100%\" custom_margin=\"60px||||false|false\" custom_padding=\"||||false|false\" border_width_top=\"1px\" border_color_top=\"#989CA2\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Sources\" _builder_version=\"4.17.1\" _module_preset=\"default\" text_text_color=\"#AEBAC9\" global_colors_info=\"{}\"]Sources:\r\n<sup>1<\/sup> <a href=\"https:\/\/senderscore.org\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/senderscore.org\/<\/a>\r\n<sup>2<\/sup> <a href=\"https:\/\/www.businessnewsdaily.com\/16294-bounce-rate.html\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.businessnewsdaily.com\/16294-bounce-rate.html<\/a>\r\n<sup>3<\/sup> <a href=\"https:\/\/certified-senders.org\/certificate\/?id=697596c232c4118f3638ac6de25d77f5\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/certified-senders.org\/certificate\/?id=697596c232c4118f3638ac6de25d77f5<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"dipi_cpt_category":[],"class_list":["post-71698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Reputation Management for Transactional Emails - Retarus Global<\/title>\n<meta name=\"description\" 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